Conducted interviews and moderated a brand strategy workshop with all employees and owners using projective exercises to align on a unique, ownable brand personality and brand purpose for a creative expression of Coalesce MedCom marketing and communications objectives. Coalesce means to grow, unite into a whole or fuse, and to arise from a combination of distinct elements.
Collaborative, Efficient, Passionate, Transparent.
The symbol expresses the company philosophy about how they partner and engage their clients efficiently and strategically to bring them to solutions. It embodies the meaning of the word literally as dot elements (like cells) fuse in a progression that partners and moves forward steadily. It features a striking rounded sans-serif typeface that is contemporary and relevant.
Creation of a brand system to unify all brand touchpoints (typeface, color palette, iconography and layout treatments).