Saratoga Hospitality desired a rebrand of this Caroline Street landmark with 2 restaurants, bar, and garden patio for live music concerts. Gaffney’s already had a strong local following for over three decades but under new management would offer an American gourmet menu and maintain tradition for the seasonal track crowd while and expanding the connection to it’s music roots.
• Irish Casual
The starting gate horn symbol brings together horse racetrack and live music.
Design system included naming, assets and formats for interior applications, menu, uniforms and promotional materials.