EDUCATION

SARATOGA INDEPENDENT SCHOOL

  • THINKING BEYOND THE BOOKS
  • AGENCY: PALIO
  • IDENTITY REBRAND

Discover

Founded by parents in 1991, this NYS school served kindergarten through 6th grades with a mission to empower student to be competent independent learners capable of critical thinking and problem solving. The previous brandmark didn’t have an inspirational component or deliver on their brand promise to teach to an individual child’s learning style.

Distill

Incorporate more poetry and less traditional academic symbolism in a new brandmark that would symbolize the liberating qualities and the process of human transformation.

Design

Organic. Fluid. Creative. Passionate. Color palette: reflecting the 4 seasons. Bird: symbolizing aspiration of soaring to new heights.

Deploy

Rebranding ignited a sense of identity and pride among parents, faculty and students resulting in more interest in the school and added merchandising opportunities. Brand promise and a well-suited symbol and elements have propelled the school to experience significant growth and solidified their reputation.